Profile By Philip Kotler

Philip Kotler

Language English

(born 27 Mei 1931 in Chicago) is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg school of management at Northwestern. He received his master's degree at the University Of Chicago and his PhD at Massachusetts, both in economics. He did postdoctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.

He was selected in 2001 as the #4 major management guru by the Financial Team (behind Jack Welch,Bill Gates and Peter Drucker,) and has been hailed by the Management Centre Europe as "the world's foremost expert on the strategic practice of marketing." In 2008, the Wall Street Journal listed him as the 6th most influential person on business thinking.

Kotler has consulted many major U.S. and foreign companies, including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, and Motorola - in the areas of marketing strategy, planning and organization, and international marketing.

He presents seminars in major international cities around the world on the latest marketing developments to companies and other organizations.

Language Indonesian

Dr. Philip Kotler adalah S.C. Johnson & Son Distinguisher Professor of International Marketing di Northwerstern University of Kellogg Graduate School of Management in Chicago. Dia dipuji oleh Management Centre Europe sebagai “seorang yang paling ahli dalam strategic marketing di dunia”. Ia telah mengarang berbagai buku yang terkenal di bidang marketing: Kotler on Marketing; Lateral Marketing; Strategic Marketing for Non-Profits; Marketing for Healthcare Organizations; Marketing Professional Services; Marketing From A to Z; The 10 Deadly Marketing Sins; Marketing Moves; Marketing places; the Marketing of Nations; and Social Marketing.